tv & video productions
In recent years many businesses are seeing the added value of cost effective video production to promote their products and services. Long gone are the days of the lengthy corporate video sent out on a VHS tape! Corporate video now, is so much more versatile, allowing multiple use from one production such as DVD, web video, training, e-shots or as part of conference presentations.
When embarking on a project I look at how else the material might be used, in part or whole. Digital video is flexible allowing clients to make changes quickly, easily and cost effectively!
Many clients are using ‘vox pop’ interviews or testimonials to help promote their services and products. These tend to be more credible and believable than printed quotes and using the right person can increase or enforce a message, i.e. a leading industry expert. As the client, you have the ability to edit a piece to a succinct message which works best for you without compromising the referee!
Unlike the written word, video can tell a lot where print requires a lot of words to get across the point, especially with complicated service based products.
Video production now is often more cost effective than print or web allowing you to build up a library of speakers and material which can be used across your whole marketing mix.